Saturday, January 14, 2012

The Last of the Ford Ranger Pickup Trucks –Sort Of

The last Ford Ranger, a smaller compact pickup truck, was produced in the US for the US market December, 2011. However, the Ford Ranger is still being build, completely redesigned, but only available in foreign markets.

“It has only been a month since the last Ranger rolled off the assembly line at a closing Minnesota plant, but the repercussions are still rolling through Ford.”

“At least twice during the big auto show in Detroit, Ford executives were called upon to defend their decision to kill the Ranger in the U.S. and Canada. Part of the reason the issue resurfaced is the same executives' buoyant predictions that a redesigned Ford Ranger for the rest of the world is going to be a great success.”

“But Mark Fields, Ford's president of the Americas, says the same vehicle can't succeed in the USA. Too close in size to the Ford F-Series. A shrinking market of small-pickup buyers, only 2% of the market.”(1)

Below is a link to the entire article which includes a photo of the redesigned Ford Ranger pickup being sold overseas:

(1)    Ford execs defend killing Ranger pickup in USA, Usatoday, 01/13/2012, Chris Woodyard.

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